How to Optimize your Google My Business Listing | SocialBu Blog

How to Optimize your Google My Business Listing

Why is Google My Business (GMB) Listing Important?

Why is My Google My Business listing not showing up?

8 Quick solutions to optimize your GMB listing

1. Create your Google My Business Account

Create your Google My Business Account

2. Fill in all the sections correctly

  • Category and Attributes
  • Questions and answers (Owner-generated queries)
  • Products and services
  • From the business

3. Be careful with your contact information.

  1. Make sure your business name is the same as the one you use on your store signage. It should be exactly the same. You should not add your location name or any other things here. It is considered spam by Google.
  2. Make sure that your business name and address match your other listing on the web. It will otherwise hurt your credibility.
  3. Mention your working hours on both regular days as well as holidays. This will help in avoiding any sort of related negative review by a customer who visited you and found your business closed.

4. Choose a category

  • Helps you get discovered in discovery searches. An impressive 84% of Business Profile views on Google develop from discovery searches. It means that the user searched for a product/service or the category and your business profile appeared. On the other hand, only about 16% of users discover you from direct searches. This is exceptionally accurate for businesses whose name doesn’t point to their service (e.g., Fresh Express or Amelia’s Catering).
  • Be very specific. While selecting the category, be as specific as possible. If you are a Chinese restaurant, select “Chinese Restaurant” and not just “Restaurant”. You can see the complete list of GMB categories here. There are 3000+ categories, so you will surely find your specific one easily.
  • Select secondary categories. If your business falls into multiple categories, choose your main service as the primary category. Then select the other services as secondary categories. This will help users easily see all the services that you offer.
categories on GMB

5. Select relevant attributes

6. Add high-quality photos

  • Ensures quality. Anyone can add images to your Business Profile. However, by adding your own awesome photos, you can make sure that your profile looks top-notch.
  • Shows you are active. If you regularly add photos, google will get a signal that you are active with your profile. An up-to-date profile will positively impact your ranking and immensely helps in the optimization of your GMB listing.
  • Get images in results. Google is progressing in image recognition and beginning to include photos in local results. So your images will show up in searches which will attract many new users.
  • Increases engagement. According to Google, customers are 42% more likely to ask for driving directions to a business if its Business Profile has photos. Plus, 35% are more likely to click through to the business’s website. So adding photos increase your engagement effortlessly.
  • Add at least one new picture every week.
  • For your thumbnail image, upload your logo.
  • Refer to Google’s photo guidelines for specifications.
  • Do not use stock photos, and no pictures with special effects or branding should be used.
  • Focus on high-quality images that have precise descriptions.

7. Try to get as many Google reviews as possible.

Google my business listings

8. Ask and answer questions.

FAQ’s

Q. How long does a Google business listing take to show up?

Q. How to improve your local ranking on Google

  • Make sure that your Google my Business profile is complete and up-to-date.
  • Make sure that your GMB listing is on Google Maps
  • Verify your business listings
  • Add high-quality images to your business profile
  • Post regularly.

Q. Why is google my business important for local SEO

Q. How do I claim my business listing on google

  1. Open Google Maps on your computer.
  2. In the search bar, put in your business name.
  3. Tap on the business name and select the correct one.
  4. Click on “Claim this business.”
  5. Then select “Manage now.”
  6. Click on “I own or manage another business” to pick a different business.”
  7. Choose a verification option, and then follow the on-screen steps. That’s all!

Q. How to update my business listing on google

  1. Log in to the account you use for managing your Business Profile. If you have different profiles, select the one you want to update.
  2. From the menu, tap on “Info”.
  3. Then select the section that you want to update.
  4. Now enter the new Information.
  5. Finally, tap on “Done editing”.

Conclusion

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Khalid KB

Khalid KB

Learning SEO from the ground up and growing with Google updates.