The homepage is the first interaction that seeks all kinds of visitor attention when they land on it. So, your home page has to be so attractive and eye-catching with all aspects and must cover a different part of your business. When visitors land on the website they don’t know what kind of website or business they own and how they solve user queries. So the home page has to be so informative that it briefly tell someone what your website is all about. To put it another way, you have to include content that attracts traffic, educates visitors, and encourages conversions.
Let’s Come to the points that what are those aspects that attract visitors and every website have must cover those points for better results.
Company Logo:
Your logo sometimes becomes the reason for your fame. Almost every website over the internet have their logo and people mostly recognize them with their logo. Like Apple, Coca-Cola, McDonald’s, etc. They made their logo that represents their business and has a long history behind that. Your logo must be unique and eye-catching.
Navigation bar/ Site menu:
Once your user is on your site and they are interested in your website then it is sure they will explore more within your website. Move freely around your website. For this cause, your navigation bar has to be so clear that it guides the user to different important pages of your website. For example, you own the SAAS website and offer some products to your visitors, Then it is sure that your user wants to know about the pricing of your service and also wants to see more products that you own. For this purpose, the navigation bar will play its role.
Headlines
The main heading of your website tells visitors that actually what your website is all about. The headline of your website must be cover the main purpose of your website. Let’s take an example, Your SAAS business headline is “All in one social media management and automation platform for your small business”. This headline covers the main goal of your business and tells visitors what you are offering.
Clear objectives
Every website or brand has defined target those they want to achieve during their lifetime. Once your Goal is mentioned on your homepage your user will imagine what potential your team has and how will you be helpful to them in the future.
Call To Action (CTA)
The website always wants something back from the visitors to stay connected with them and become loyal to each other. The goal of the homepage is to impress your visitor so they convert and dig more into the website. Make sure that the website must have two to three calls to action that direct visitors to a different spot between the conversion cycle.
Eye-catching color scheme
Website color schemes sometimes catch the visitors and compel them to go deeper into the website and enjoy the interface. Punchy color schemes make a bad impact on visitor mind and they bounce back. So, make it attractive and seek the visitor’s intention.
Social proof
Your visitor gets inspired when they heard from other people about your website and that will automatically build up trust. Try to post some of your best client reviews on your website home page so visitors will be more pushed toward you and become customers.
Supporting Images
Most visitors are attracted by supporting images that are used on the web pages. These images reflect the motive of what you are trying to say and as all, we know that a single image has a thousand words. Try to make those images and videos well optimized for mobile users as well.
Content Offer
There might be some other object of your website homepage that can be lead generation for your future causes. Try to add some offers that have such outcomes. Those offers can be:
- Newsletter/Email Subscription
- Ebooks
- Free Demo
- Contests
- Events Notifications
Success Indicator
Try to mention the growth rate of your website and how people trust your website. If you are a service website then it will be great to mention about total no of users who are having your service. If you have won any award or worked with top companies in your domain then also mention them all, that will help you to develop trust in visitor's minds.
Footer
Just like the navigation bar tries to place all the information in the footer, the visitor must be guided top to bottom throughout the page that will be professional design and behavior.
A visitor’s first impression of your business will be through the homepage of your website. The first time someone views your homepage, they will get an idea of what you sell, why that matters to them, and how they can benefit from it.
If these aspects are fully covered then your home page will catch the eyes of the visitor and stay in the mind. After viewing your homepage, your visitors should know what your site is about and how it might help them.
Conclusion
These most important aspects are the reason behind every loyal client because they get a clear idea about the website. If any website lacks in these aspects, visitors will always have a cloudy image of your website.
Try to fill this gap and seek visitor attention.
